Neighborhood Star Fund is a program founded by Di-Ann Eisnor (Waze/Google) and Lupe Fiasco (Rapper, producer and entrepreneur) to turn ideas into start-ups. They created a neighborhood-specific fund to support entrepreneurs and start-ups from undeserved areas so the best new ideas won't go wasted. They provide access, network, workshops, mentoring and funding.
The brand identity for this project is inspired by street signs that represent a new direction, a way to get to people's goals and it's also visually attatched to the street culture. The identity turns into an abstract element that becomes flexible so each neighborhood program can be adapted to it.