Moncho's is the largest group of restaurants in Barcelona, owning some of the most notorious and popular joints in the city. In 2013 we worked on their web and brand redesign that was based on their previous identity which already contained a cartoonish portrait of the company's founder. We focused on designing a memorable but simple brand, a flexible system that would allow the company to use the brand in multiple places. In addition to this, the whole brand identity transmits the benefits of the mediterranian diet which is part of the company's DNA. The culture, the mood, the personality, the passion.