Pona's branding and packaging project represents up to this date one of the most special projects I've ever worked on. I had the chance to work on this project from level one, coming up with the naming, brand identity, collateral, packaging and more.
Pona is an organic juice company based in Vienna, Austria. The name is derived from Pomona, the goddess of fruit.
Based on that concept, we designed the identity based on one element that Pomona always carries around, which is a cornucopia, a horn filled with fruit that represents abundance and nourishment.
Once the logo was designed we developed the graphic language that is used in packaging and collateral, a system of patterns to differentiate the flavors.