Avarca de Menorca

2009

The “avarca” is Menorca's local and signature shoe that over the recent years has experienced a great success in the fashion industry, and because of that achievement the market has witnessed a significant growth of companies that manufacture these shoes. The problem was that most of them did not use original and authentic materials or proceedings and that devaluated the quality and reputation of the product.

This is why the local government decided to create a logo/seal that could only be used by companies that produced avarcas following the traditional and quality standards.

The design derived from the shape of the top part of the avarca, we placed some of them together and created a shape that also represented the collective of brands that were behind this project.

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